New Degree Program: Graphic Design & Marketing Dynamics

Oklahoma Wesleyan University
Beginning Fall 2009

The School of Arts and Sciences and the School of Business at Oklahoma Wesleyan University have teamed up to create a new hybrid bachelors degree program, Graphic Design and Marketing Dynamics. Designed to equip students with professional-grade graphic design skills and an informed understanding of the contemporary marketplace, the degree includes coursework in Graphic Design, Web Design, and Portfolio development, as well as Advertising, Marketing, Public Relations, Business Research Methods, and Consumer Behavior.

“In our highly competitive, media-saturated marketplace, graduates who bring this combination of skills and understanding will carry an edge as they apply for high-demand positions in advertising agencies, public relations offices, graphic design firms, businesses, churches, and not-for-profit organizations,” said David Cochran, Assistant Professor of Communication and a lead professor in the new program.

Graphic Design courses include:

• Introduction to Graphic Design
• Introduction to Web Design
• Advanced Graphic Design Electives
• Production Lab
• Portfolio
• Communication Internship
• Capstone Project

Business and Marketing courses include:

• Personal Finance
• Principles of Management
• Principles of Advertising
• Public Relations
• Principles of Marketing
• Business Research Methods
• Marketing Management
• Consumer Behavior